
At Thayer Ford, we know the Bronco isn’t just a vehicle – it’s a legend. And like any great story, it’s full of hidden chapters. Ford has tucked clever Easter eggs throughout the Bronco lineup, giving fans plenty to discover long after they drive off the lot.
From subtle nods to the Bronco’s off-road roots to playful touches that make you smile, here are just a few hidden gems you’ll find in the Ford Bronco:
A Legacy Built Into Every Detail
- Bronco Silhouette – Look closely at the rear bumper and steering wheel and you’ll spot the unmistakable shape of a Bronco mid-gallop.
- Dashboard Branding – “Bronco” is subtly etched into the dash, a quiet reminder of the name that started it all.
- Coordinates to Bronco Knoll – Want to visit where the Bronco was battle-tested? Ford hid the GPS coordinates to Johnson Valley, California – aka Bronco Knoll – on the B-pillar and inside the tailgate.
- Original Chassis Codes – Peek inside the gap cap to find U13, U14, and U15 – homage to the very first Bronco models.
Function Meets Fun
- Lasso Tie-Down Logos – Little rope lasso icons mark where you can secure cargo, a clever nod to the Bronco’s cowboy spirit.
- “Lift me, baby” – Yes, that phrase is stamped on the inner wheel well liner. It’s cheeky and a little rebellious – just like the Bronco itself.
- Trox Bolts – The accessory-ready bolts are marked “Bronco” to remind you it’s built for adventure and customization.
Playful Touches Worth Spotting
- Mountain Scenery & Coordinates – Above the passenger window, you’ll find etched mountain views and more coordinates to off-road paradise.
- Start Button Style – The plastic ring around the engine start button mimics the Bronco’s iconic headlight design.
- Rear LED Bronco – An LED bucking bronco lights up the cargo area – because every adventure deserves a proper sendoff.
Made with Pride
- American Flag – You’ll find it tucked near the shifter, a subtle but proud statement.
- “Designed and Engineered in Dearborn, Michigan” – A badge near the shifter pay tribute to Ford’s heritage and engineering roots.
Ready to Go Hunting for Easter Eggs?
Stop by Thayer Ford and check out the Ford Bronco in person. We’ll show you where to find some of these hidden gems – and maybe you’ll discover a few of your own. And right now, with the Employee Pricing Program from Ford, it’s the perfect time to find your perfect Bronco.
Adventure starts here. Let’s ride!


